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Category |
MARKETING
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Abstract |
MARKETING MANAGEMENT : A RELATIONSHIP APPROACH TAKES THE UNIQUE APPROACH OF LINKING MARKETING TO THE TRADITIONAL MARKET PLANNING MODELS , WHICH ARE USED BY MOST MARKETERS TODAY.
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ISBN |
0273643789
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Author(s) |
HOLLENSEN, SVEND
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Credits |
|
Edition |
1ST ED.
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Year |
2003
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Publisher |
PEARSON - PRENTICE HALL
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Type |
BOOK
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Keywords |
MARKETING
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Language |
English |
Collation |
787 P., 25 CM.
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