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MARKETING MANAGEMENT : A RELATIONSHIP APPROACH

HOLLENSEN, SVEND

2003

BOOK
Category

MARKETING

Abstract MARKETING MANAGEMENT : A RELATIONSHIP APPROACH TAKES THE UNIQUE APPROACH OF LINKING MARKETING TO THE TRADITIONAL MARKET PLANNING MODELS , WHICH ARE USED BY MOST MARKETERS TODAY.
ISBN 0273643789
Author(s) HOLLENSEN, SVEND
Credits
Edition 1ST ED.
Year 2003
Publisher PEARSON - PRENTICE HALL
Type BOOK
Keywords MARKETING
Language English
Collation 787 P., 25 CM.

Availability and Location Reserve

Copy No Library Stack Shelf Is Reference Status Return Date
2 Nicosia C 6 No Available
1 Limassol I 3 No Available
1 Nicosia C 6 No Available