|
| Category |
INTERNATIONAL BUSINESS
|
|
| Abstract |
WITH REAL CASES, REAL COMPANIES, REAL EVENTS, REAL ISSUES, AND A NEW EMPHASIS ON EMERGING MARKETS, THE NEW INTERNATIONAL BUSINESS : A MANAGERIAL PERSPECTIVE IS ENGAGING AND USER-FRIENDLY FOR STUDENTS AND INSTRUCTORS ALIKE. IN THE FIFTH EDITION OF THEIR INTERNATIONALLY POPULAR TEXT, RICKY W. GRIFFIN AND MICHAEL W. PUSTAY ILLUSTRATE HOW SUCCESSFUL MANAGERS MUST FUNCTION IN A COMPETITIVE WORLD. THIS BOOK IS PACKED WITH CURRENT EXAMPLES THAT REFLECT THE VIBRANCY OF THE FIELD OF INTERNATIONAL BUSINESS.
|
| ISBN |
0131995340
|
| Author(s) |
GRIFFIN, RICKY W.
,
PUSTAY, MICHAEL W.
|
| Credits |
|
| Edition |
5TH ED.
|
| Year |
2007
|
| Publisher |
PEARSON PRENTICE HALL
|
| Type |
BOOK
|
| Keywords |
INTERNATIONAL BUSINESS
|
| Language |
English |
| Collation |
XXVI, 640 P. : COL. ILL., COL. MAPS ; 29 CM.
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