|
Category |
STRATEGIC MANAGEMENT
|
Abstract |
THIS BOOK USES THE TERM " CORPORATE" STRATEGY FOR TWO MAIN REASONS. FIRST BECAUSE IS CONCERNED WITH STRATEGY AND STRATEGIC DECISIONS IN ALL TYPES OF ORGANISATION- SMALL AND LARGE, COMMERCIAL ENTERPRISES AS WELL AS PUBLIC SERVICES- AND WORD " CORPORATE" EMBRACES THEM ALL. SECOND, BECAUSE, AS THE TERM IS USED IN THIS BOOK " CORPORATE STRATEGY" DENOTES THE MOST GENERAL LEVEL OF STRATEGY IN AN ORGANISATION AND IN THIS SENSE EMBRACES OTHER LEVELS OF STRATEGY. READERS WILL PROBABLY COME ACROSS OTHER TERMS SUCH AS " STRATEGIC MANAGEMENT", "BUSINESS POLICY" AND " ORGANISATIONAL STRATEGY", BUT THESE ARE ALL USED TO DESCRIBE THE SAME GENERAL TOPIC.
|
ISBN |
9780273711926
|
Author(s) |
WHITTINGTON, RICHARD, 1958-
,
SCHOLES, KEVAN
,
JOHNSON, GERRY
|
Credits |
|
Edition |
8TH ED.
|
Year |
2010 media update
|
Publisher |
PRENTICE HALL
|
Type |
BOOK
|
Keywords |
CORPORATE STRATEGY, STRATEGIC MANAGEMENT
|
Language |
English |
Collation |
878 P., 27 CM.
|
|