WILLIAM F. ARENS' CONTEMPORARY ADVERTISING HAS BEEN TRUSTED SINCE ITS FIRST EDITION TO GIVE ADVERTISING STUDENTS A COMPETITIVE ADVANTAGE BY PROVIDING ONLY THE MOST UP-TO-DATE INFORMATION. ARENS CONTINUES TO LIVE UP TO THAT STANDARD WITH THE NINTH EDITION OF ITS ALREADY BEST-SELLING BOOK. THE NINTH EDITION CONTINUES TO REFLECT THE FAST-PACED WORLD OF ADVERTISING.