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CONTEMPORARY ADVERTISING

WILLIAM F. ARENS

2004

BOOK
Category

ADVERTISING

Abstract WILLIAM F. ARENS' CONTEMPORARY ADVERTISING HAS BEEN TRUSTED SINCE ITS FIRST EDITION TO GIVE ADVERTISING STUDENTS A COMPETITIVE ADVANTAGE BY PROVIDING ONLY THE MOST UP-TO-DATE INFORMATION. ARENS CONTINUES TO LIVE UP TO THAT STANDARD WITH THE NINTH EDITION OF ITS ALREADY BEST-SELLING BOOK. THE NINTH EDITION CONTINUES TO REFLECT THE FAST-PACED WORLD OF ADVERTISING.
ISBN 0072537728
Author(s) WILLIAM F. ARENS
Credits
Edition 9TH ED.
Year 2004
Publisher MCGRAW-HILL
Type BOOK
Keywords CONTEMPORARY ADVERTISING
Language English
Collation 617 P., 30 CM.

Availability and Location Reserve

Copy No Library Stack Shelf Is Reference Status Return Date
1 Limassol H 5 No Available