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Category |
ECONOMICS
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Abstract |
MANAGERIAL ECONOMICS: PRINCIPLES AND WORLDWIDE APPLICATIONS, WHILE EMPLOYING THE THEORY OF THE FIRM AS THE UNIFYING THEME, EXAMINES HOW FIRMS REACH OPTIMAL MANAGERIAL DECISIONS IN THE FACE OF THESE MODERN CONSTRAINTS. AS IN THE PRWVIOUSEDITION, THE TEXT BALANCES CONCEPTS AND APPLICATION. IN CLEAR, CONCISE EXPLANATIONS AND ILLUSTRATIONS IT SURVEYS THE TIME- TESTED AS WELL AS THE MANY NEW AND EXCITING TOPICS IN MANAGERIAL ECONOMICS AND THEN ILLUSTRATES HOW FIRMS ACTUALLY BEHAVE THROUGH REAL- WORLD CASES, AS WELL AS MORE EXTENSIVE , INTEGRATIVE CASES. THE TOOLS OF DECISION MAKING , SUCH AS SPREADSHEET APPLICATIONS ,ARE PROMINENT. A FLEXIBLE , MODULAR ORGANIZATION MAKES THE BOOK SUITABLE FOR BOTH FULL- TERM AND ABBREVIATED MANAGERIAL ECONOMICS COURSES.
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ISBN |
0198075340
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Author(s) |
SALVATORE, DOMINICK
,
SRIVASTAVA, RAVIKESH
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Credits |
|
Edition |
7TH ED.
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Year |
2012
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Publisher |
OXFORD UNIVERISTY PRESS
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Type |
BOOK
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Keywords |
ECONOMICS
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Language |
English |
Collation |
707 P.,, 25 CM.
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