|
| Category |
STRATEGIC MARKETING MANAGEMENT
|
|
| Abstract |
STRATEGIC MARKETING DECISIONS IN GLOBAL MARKETS MEETS THE NEEDS OF MARKETING STUDENTS AND PRACTITIONERS IN AN UP- TO - DATE AND INNOVATIVE MANNER. IT RECOGNISES THE INCREASING TIME PRESSURES ON BOTH STUDENTS AND MANAGERS AND SO STRIVES TO MAINTAIN THE READABILITY ABD CLARITY THROUGH A STRAIGHTFORWARD AND LOGICAL STRUCTURE THAT WILL ENABLE THE TO APPLY THEIR LEARNING TO THE TASKS AHEAD.
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| ISBN |
9781844801428
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| Author(s) |
DOOLE, ISOBEL, 1954-
,
LOWE, ROBIN, 1945-
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| Credits |
|
| Edition |
1ST ED.
|
| Year |
2005
|
| Publisher |
THOMSON, SOUTH WESTERN
|
| Type |
BOOK
|
| Keywords |
STRATEGIC MARKETING
|
| Language |
English |
| Collation |
343 P., 23 CM.
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