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Category |
INTERNET MARKETING
STRATEGIC PLANNING
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Abstract |
"DIGITAL MARKETING HAS TRANSFORMED HOW
BUSINESSES AND OTHER ORGANISATIONS COMMUNICATE WITH THEIR AUDIENCES. CONSUMERS
NOW HAVE ACCESS TO A MUCH WIDER CHOICE OF ENTERTAINMENT, PRODUCTS, SERVICES AND
PRICES FROM DIFFERENT SUPPLIERS AND A MORE CONVENIENT WAY TO SELECT AND
PURCHASE ITEMS. ORGANISATIONS HAVE THE OPPORTUNITY TO EXPAND INTO NEW MARKETS,
OFFER NEW SERVICES, INTERACT WITH AUDIENCES IN NEW WAYS AND COMPETE ON A MORE
EQUAL FOOTING WITH LARGER BUSINESSES. MARKETERS WORKING WITHIN THESE
ORGANISATIONS HAVE THE OPPORTUNITY TO DEVELOP NEW SKILLS AND TO INTEGRATE THESE
NEW TOOLS TO IMPROVE THE COMPETITIVENESS OF THE COMPANY"-- PROVIDED BY
PUBLISHER.
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ISBN |
9781292400969
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Author(s) |
CHAFFEY, DAVE, 1963-
,
ELLIS-CHADWICK, FIONA
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Credits |
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Edition |
8TH ED.
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Year |
2022
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Publisher |
PEARSON
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Type |
BOOK
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Keywords |
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Language |
English |
Collation |
XXV, 534 P. : ILL. ; 27 CM.
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