MANAGERIAL ECONOMICS

CONTENTS: INTRODUCTION -- THE NATURE AND SCOPE OF MANAGERIAL ECONOMICS -- DEMAND, SUPPLY, AND EQUILIBRIUM ANALYSIS -- OPTIMIZATION TECHNIQUES AND NEW MANAGEMENT TOOLS -- DEMAND ANALYSIS -- DEMAND THEORY -- DEMAND ESTIMATION -- DEMAND FORECASTING -- PRO DUCTION AN D COST ANALYSIS -- PRODUCTION THEORY AND ESTIMATION -- COST THEORY AND ESTIMATION -- MARKET STRUCTURE AND PRICING PRACTICES -- MARKET STRUCTURE : PERFECT COMPETITION, MONOPOLY, AND MONOPOLISTIC COMPETITION -- OLIGOPOLY AND FIRM ARCHITECTURE -- GAME THEORY AND STRATEGIC BEHAVIOR -- PRICING PRACTICES -- REGULATION, RISK ANALYSIS, AND CAPITAL BUDGETING -- REGULATION AND ANTITRUST : THE ROLE OF GOVERNMENT IN THE ECONOMY -- RISK ANALYSIS -- LONG-RUN INVESTMENT DECISIONS : CAPITAL BUDGETING.