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BRAND MANAGEMENT : CO-CREATING MEANINGFUL BRANDS

BEVERLAND, MICHAEL

2018

BOOK
Category

BRANDING (MARKETING)

Abstract

Includes bibliographical references (pages 371-385) and index.

ISBN 9781473951976
Author(s) BEVERLAND, MICHAEL
Credits
Edition 1st
Year 2018
Publisher SAGE PUBLICATIONS
Type BOOK
Keywords
Language English
Collation 400p, 24cm

Availability and Location Reserve