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BRAND MANAGEMENT : CO-CREATING MEANINGFUL BRANDS

BEVERLAND, MICHAEL

2018

BOOK
Category

BRANDING (MARKETING)

Abstract

Includes bibliographical references (pages 371-385) and index.

ISBN 9781473951976
Author(s) BEVERLAND, MICHAEL
Credits
Edition 1st
Year 2018
Publisher SAGE PUBLICATIONS
Type BOOK
Keywords
Language English
Collation 400p, 24cm

Availability and Location Reserve

Copy No Library Stack Shelf Is Reference Status Return Date
1 Nicosia R 2 Yes Available
1 Limassol I 4 No Available