GLOBAL MARKETING

• GLOBALIZATION IMPERATIVE
• ECONOMIC ENVIRONMENT
• FINANCIAL ENVIRONMENT
• GLOBAL CULTURAL ENVIRONMENT AND BUYING  BEHAVIOR
• POLITICAL AND LEGAL ENVIRONMENT
• GLOBAL MARKETING RESEARCH
• GLOBAL SEGMWNTATION AND POSITIONING
• GLOBAL MARKETING STRATEGIES
• GLOBAL MARKET ENTRY STRATEGIES
• GLOBAL PRODUCT POLICY DECISIONS
• GLOBAL PRICING
• GLOBAL COMMUNICATION STRATEGIES
• SALES MANAGEMENT
• GLOBAL LOGISTICS AND DISTRIBUTION
• EXPORT AND IMPORT MANAGEMENT
• PLANNING, ORGANIZATION AND CONTROL OF GLOBAL MARKETING OPERATIONS
• MARKETING STRATEGIES FOR EMERGING MARKETS
• GLOBAL MARKATING AND THE INTERNET
• SUSTAINABLE MARKETING IN THE GLOBAL MARKETPLACE
• CASES