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RETAIL MANAGEMENT : A STRATEGIC APPROACH

BERMAN, BARRY , EVANS, JOEL R. , CHATTERJEE, PATRALI

2018

BOOKS
Category

RETAIL TRADE--MANAGEMENT

Abstract
  • an overview of strategic retail management
  • situation analysis
  • targeting customers and gathering information
  • choosing a store location
  • managing a retail business
  • merchandise management and pricing
  • communicating with the customer
  • putting it all together
ISBN 9781292214672
Author(s) BERMAN, BARRY , EVANS, JOEL R. , CHATTERJEE, PATRALI
Credits
Edition 13TH
Year 2018
Publisher PEARSON
Type BOOKS
Keywords
Language English
Collation 592 p. 28cm

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