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ESSENTIALS OF SERVICES MARKETING

WIRTZ, JOCHEN , LOVELOCK, CHRISTOPHER H.

2018

BOOK

Category	MARKETING
Abstract	understanding servise markets, products, and customers -applying the 4 Ps of marketing to services - managing the customer interface - developing the customer interface - striving for service excellence - cases
ISBN	9781292089959
Author(s)	WIRTZ, JOCHEN , LOVELOCK, CHRISTOPHER H.
Credits
Edition	3RD
Year	2018
Publisher	PEARSON EDUCATION, PRENTICE HALL
Type	BOOK
Keywords
Language	English
Collation	670 p, 28cm

Copy No	Library	Stack	Shelf	Is Reference	Status	Return Date
1	Nicosia	R	4	Yes	Available
1	Limassol	N	6	Yes	Available

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