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MARKETING STRATEGY & COMPETITIVE POSITIONING

HOOLEY, GRAHAM J. , PIERCY, NIGEL , NICOULAUD, BRIGITTE , RUDD, JOHN M.

2017

BOOK

Category	STRATEGIC MARKETING
Abstract	marketing strategy - competitive market analysis - identifying current and future competitive positions - competitive positioning strategies - implementing the strategy
ISBN	9781292017310
Author(s)	HOOLEY, GRAHAM J. , PIERCY, NIGEL , NICOULAUD, BRIGITTE , RUDD, JOHN M.
Credits
Edition	6th
Year	2017
Publisher	PEARSON EDUCATION, PRENTICE HALL
Type	BOOK
Keywords
Language	English
Collation	569p, 27cm

Copy No	Library	Stack	Shelf	Is Reference	Status
1	Nicosia	S	4	Yes	Available
1	Limassol	N	6	Yes	Available
2	Limassol	I	6	No	Available
2	Nicosia	c	7	No	Available

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