|
Category |
INTERNATIONAL BUSINESS
|
Abstract |
what is international business? - globalization of markets and the internationalization of the firm - the cultural environment of international business - ethics , corporate social responsibility, sustainability, and governance in international business - theories of international trade and investment - political and legal systems in national environments - government itervrntion and regional economic integration - understanding emerging markets -the international monetary and financial environment - financial management and accounting in the global firm - strategy and organization in the international firm - global market opportunity assessment - exporting and global sourcing - foreign investment and collaborative ventures - licensing, franchising and other contractual strategies - marketing in the global firm - human resource management in the global firm
|
ISBN |
9781292152837
|
Author(s) |
CAVUSGIL, S. TAMER
,
RIESENBERGER, JOHN R., 1948-
,
KNIGHT, GARY A.
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Credits |
|
Edition |
4TH
|
Year |
2017
|
Publisher |
PEARSON
|
Type |
BOOK
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Keywords |
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Language |
English |
Collation |
544p, 28cm
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|