image

ESSENTIALS OF MARKETING RESEARCH: A HANDS-ON ORIENTATION

MALHOTRA, NARESH K.

2015

BOOK
Category

MARKETING RESEARCH

Abstract
  • INTRODUCTION TO EARLY PHASES OF MARKETING RESEARCH
  • RESEARCH DESIGN FORMULATION
  • DATA COLLECTION, ANALYSIS, AND REPORTING
ISBN 9781292060163
Author(s) MALHOTRA, NARESH K.
Credits
Edition
Year 2015
Publisher PEARSON EDUCATION
Type BOOK
Keywords
Language English
Collation 407p, 27cm

Availability and Location Reserve