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Category |
MARKETING RESEARCH
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Abstract |
- INTRODUCTION TO EARLY PHASES OF MARKETING RESEARCH
- RESEARCH DESIGN FORMULATION
- DATA COLLECTION, ANALYSIS, AND REPORTING
|
ISBN |
9781292060163
|
Author(s) |
MALHOTRA, NARESH K.
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Credits |
|
Edition |
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Year |
2015
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Publisher |
PEARSON EDUCATION
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Type |
BOOK
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Keywords |
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Language |
English |
Collation |
407p, 27cm
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