|
| Category |
MARKETING
|
|
| Abstract |
MARKETING MANAGEMENT AND STRATEGY, FOURTH EDITION IS A CONCISE, PRACTICAL MANAGEMENT GUIDE TO THE LATSEST IDEAS IN MARKETING AND STRATEGY FOR MBA AND EXECUTIVE COURSES. ADOPTED BY MANY LEADING BUSINESS SCHOOLS, THE BOOK FOCUSES ON KEY ISSUES RELEVANT TO MODERN BUSINESS, DRAWING ON THE AUTHORS' EXPERIENCE AS CONSULTANTS TO MANY MAJOR INTERNATIONAL COMPANIES.
|
| ISBN |
9780273693987
|
| Author(s) |
DOYLE, PETER, 1943-2003
,
STERN, PHILIP, 1954-
|
| Credits |
|
| Edition |
4TH ED.
|
| Year |
2006
|
| Publisher |
PRENTICE HALL AND FINANCIAL TIMES
|
| Type |
BOOK
|
| Keywords |
MARKETING
|
| Language |
English |
| Collation |
446 P., 25 CM.
|
|
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