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Category |
STRATEGIC MANAGEMENT
MANAGEMENT
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Abstract |
DEALING WITH THE CONCEPT AND PRACTICE OF BRAND MANAGEMENT IN ITS TOTALITY, IT IS PACKED WITH FRESH EXAMPLES AND CASE STUDIES OF BRANDS FROM ALL OVER THE WORLD,PAYING PARTICULAR ATTENTION TO GLOBAL BRANDS.
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ISBN |
0749442832
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Author(s) |
JEAN-NOEL KAPFERER
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Credits |
|
Edition |
1ST ED.
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Year |
2004
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Publisher |
KOGAN PAGE
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Type |
BOOK
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Keywords |
MANAGEMENT, STRATEGIC MANAGEMENT
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Language |
English |
Collation |
497 P., 25 CM.
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