|
| Category |
FINANCIAL MANAGEMENT
|
|
| Abstract |
THIS BOOK RECOGNIZES THAT THE MAJOR FUNCTION OF THE FINANCIAL SERVICES MARKETER IS DECISION MAKING. IT FOCUSES, THEREFORE, ON THE MAJOR TYPES OF DECISIONS-AND PROBLEMS-FACING FINANCIAL SERVICES MARKETING EXECUTIVES IN THE PRESENT UNSTABLE AND COMPETITIVE ENVIRONMENT, WHICH IS AFFECTING THIS INDUSTRY AT BOTH NATIONAL AND INTERNATIONAL LEVEL.
|
| ISBN |
033355003X
|
| Author(s) |
ARTHUR MEIDAN
|
| Credits |
|
| Edition |
1ST ED.
|
| Year |
1996
|
| Publisher |
MACMILLAN BUSINESS
|
| Type |
BOOK
|
| Keywords |
FINANCIAL MANGEMENT
|
| Language |
English |
| Collation |
324 P., 18 CM.
|
|
25 Zannettos Str., Ayios Andreas, 1100 Nicosia
+357 22778475
info@cim.ac.cy