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| Category |
MANAGEMENT INFORMATION SYSTEMS
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| Abstract |
THE BENCHMARK TEXT FOR THE SYLLABUS ORGANISED BY TECHNOLOGY (A WEEK ON DATABASES, A WEEK ON NETWORKS, A WEEK ON SYSTEMS DEVELOPMENTS, ETC) TAUGHT FROM A MANAGERIAL PERSPECTIVE. O'BRIEN'S MANAGEMENT INFORMATION SYSTEMS DEFINES TECHNOLOGY AND THEN EXPLAINS HOW COMPANIES USE THE TECHNOLOGY TO IMPROVE PERFORMANCE. REAL WORLD CASES FINALISE THE EXPLANATION.
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| ISBN |
0071221093
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| Author(s) |
JAMES A. O`BRIEN
,
MARAKAS, GEORGE M.
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| Credits |
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| Edition |
10TH ED.
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| Year |
2011
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| Publisher |
MCGRAW-HILL IRWIN
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| Type |
BOOK
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| Keywords |
MANAGEMENT INFORMATION SYSTEMS
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| Language |
English |
| Collation |
704 P., 25 CM.
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