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GLOBAL MARKETING MANAGEMENT

HELSEN, KRISTIAAN , KOTABE, MASAAKI

2008

BOOK
Category

INTERNATIONAL MARKETING

Abstract THIS TEXT GOES BEYOND FULFILLING THE BASIC FUNCTIONS OF FACILITATING STUDENTS UNDERSTANDING OF IMPORTANT CONCEPTS IN GLOBAL MARKETING.
ISBN 0471372897
Author(s) HELSEN, KRISTIAAN , KOTABE, MASAAKI
Credits
Edition 2ND ED.
Year 2008
Publisher JOHN WILEY AND SONS
Type BOOK
Keywords INTERNATIONAL MARKETING
Language English
Collation 714 P., 25CM

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