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Category |
STRATEGIC MANAGEMENT
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Abstract |
STRATEGIC MANAGEMENT COMPETITIVENESS AND GLOBALIZATION : CASES, EIGHT EDITION IS A COMPREHENSIVE STRATEGIC MANAGEMENT CASE TEXT THAT COMBINES PROVEN SCHOLARSHIP; CUTTING-EDGE RESEARCH; A PRACTICAL GLOBAL FOCUS; AND THE MOST THOROUGH, UP-TO-DATE, AND APPLICABLE BUSINESS EXAMPLES AND CASES AVAILABLE. NOW, THIS TRUSTED BUSINESS TEXT IS ENHANCED BY THE ADDITION OF POWERFUL NEW MEDIA AND TECHNOLOGY RESOURCES, INCLUDING AN UPDATED VIDEO PROGRAM, CENGAGENOW ONLINE LEARNING TOOLS, AND THE BUSINESS AND COMPANY RESOURCE CENTER (BCRC) - A COMPLETE ELECTRONIC BUSINESS LIBRARY THAT MAKES IN-DEPTH RESEARCH SIMPLE. HITT, IRELAND, AND HOSKISSON USE THEIR EXPERTISE IN THE STRATEGIC MANAGEMENT FIELD TO CREATE A UNIQUE MODEL TO ILLUSTRATE HOW REAL-WORLD BUSINESSES USE STRATEGIC MANAGEMENT TO BUILD A SUSTAINED COMPETITIVE ADVANTAGE.
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ISBN |
0324581130
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Author(s) |
IRELAND, R. DUANE
,
HITT, MICHAEL A.
,
HOSKISSON, ROBERT E.
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Credits |
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Edition |
8TH ED.
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Year |
2009
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Publisher |
SOUTH-WESTERN
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Type |
BOOK
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Keywords |
STRATEGIC MANAGEMENT
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Language |
English |
Collation |
387 P., 20 CM.
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