|
| Category |
PUBLIC RELATIONS
|
|
| Abstract |
PUBLIC RELATIONS: A VALUES - DRIVEN APPROACH TEACHES STUDENTS HOW TO BUILD ETHICAL , PRODUCTIVE RELATIONSHIPS WITH STRATEGIC CONSTITUENCIES. BY PLACING PUBLIC RELATIONS IN A BROAD SOCIAL CONTEXT , PUBLIC RELATIONS PROVIDES AN INTRODUCTION TO A DYNAMIC , GROWING , AND HONORABLE PROFESSION. STEEPED IN THE TRADITIONS AND THEORIES OF PUBLIC RELATIONS , THE BOOK FEATURES AN ENGAGING , INFORMAL TONE. IT ABOUNDS WITH LIVELY ANECDOTES AND COMES IN AT A REASONABLE PRICE FOR STUDENTS. A SUSTAINED FOCUS ON HOW PUBLIC RELATIONS ACTIVITIES AND AFFLECT AN ORGANIZATIONS CORE VALUES IS A THREAD THAT RUNS THROUGH EVERY CHAPTER.
|
| ISBN |
0205459536
|
| Author(s) |
DAVID W. GUTH
,
CHARLES MARSH
|
| Credits |
|
| Edition |
3RD ED.
|
| Year |
2006
|
| Publisher |
PEARSON
|
| Type |
BOOK
|
| Keywords |
PUBLIC RELATIONS
|
| Language |
English |
| Collation |
604 P., 20 CM.
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