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GLOBAL MARKETING : FOREIGN ENTRY, LOCAL MARKETING & GLOBAL MANAGEMENT
JOHANSSON, JOHNY K.
2009
BOOK
| Category |
INTERNATIONAL MARKETING
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| Abstract |
THE FIFTH EDITION KEEPS THE ORIGINAL STRUCTURE (FOREIGN ENTRY, LOCAL MARKETING, GLOBAL MANAGEMENT) THAT HAS PROVED SUCCESSFUL AND POPULAR AMONG USERS. BUT BASED UPON USER AND REVIEWER FEEDBACK, SEVERAL CHANGES HAVE BEEN INTRODUCED IN ORDER TO MAKE THE TEXT MORE RELEVANT, USEFUL, AND UP-TO-DATE.
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| ISBN |
9780071263627
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| Author(s) |
JOHANSSON, JOHNY K.
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| Credits |
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| Edition |
5TH ED.
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| Year |
2009
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| Publisher |
MCGRAW-HILL
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| Type |
BOOK
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| Keywords |
INTERNATIONAL MARKETING
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| Language |
English |
| Collation |
662 P., 30 CM.
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