|
RELATIONSHIP MARKETING: EXPLORING RELATIONAL STRATEGIES IN MARKETING
EGAN, JOHN, 1952-
2011`
BOOK
| Category |
RELATIONSHIP MARKETING
|
|
| Abstract |
RELATIONSHIP MARKETING COMPREHENSIVE EXAMINES RELATIONSHIPS IN MARKETING AND HOW THESE INFLUENCE MODERN MARKETING STRATEGY AND PRACTICE, BY CRITICALLY REVIEWING AND ANALYSING WHAT HAS BEEN DESCRIBED AS " MARKETING'S NEW PARADIGM".
|
| ISBN |
9780273737780
|
| Author(s) |
EGAN, JOHN, 1952-
|
| Credits |
|
| Edition |
4TH ED.
|
| Year |
2011`
|
| Publisher |
FINANCIAL TIMES AND PRENTICE HALL
|
| Type |
BOOK
|
| Keywords |
RELATIONSHIP MARKETING
|
| Language |
English |
| Collation |
300 P., 27 CM.
|
|
25 Zannettos Str., Ayios Andreas, 1100 Nicosia
+357 22778475
info@cim.ac.cy