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| Category |
MARKETING
|
|
| Abstract |
THIS NEW COLLECTION INCLUDES CASE STUDIES OF ICONIC GLOBAL BRANDS LIKE BENETTON, LEGO AND RYAN AIR, PRACTICAL MANAGERIAL ADVICE AND THOUGHTFUL ANALYSES OF BRAND CONCEPTS AND STRATEGIC BRAND MANAGEMENT. BRAND CULTURE OFFERS AN INSIGHTFUL OVERVIEW FROM BOTH A CULTURAL AND MANAGERIAL PERSPECTIVE TO ALL THOSE INTERESTED IN BRANDS, CONSUMERS AND THE BROADER CULTURAL DOMAIN THAT SURROUNDS THEM.
|
| ISBN |
0415355990
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| Author(s) |
JONATHAN E. SCHROEDER
,
MIRIAM SALZER- MORLING
|
| Credits |
|
| Edition |
1ST ED.
|
| Year |
2006
|
| Publisher |
ROUTLEDGE
|
| Type |
BOOK
|
| Keywords |
MARKETING, BRANDING
|
| Language |
English |
| Collation |
218 P., 25 CM.
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|
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