|
Category |
LOGISTICS
|
Abstract |
SUPPLY CHAIN MANAGEMENT EMPLOYS A STRATEGIC FRAMEWORK THAT IDENTIFIES AND ILLUSTRATES FACILITIES, INVENTORY, TRANSPORTATION, INFORMATION, SOURCING AND PRICING AS THE KEY DRIVERS OF SUPPLY CHAIN PERFORMANCE IN ORDER TO HELP STUDENTS UNDERSTAND WHAT CREATES A COMPETITIVE ADVANTAGE. THE CONCEPTS DISCUSSED IN THE TEXT ARE SUPPLEMENTED WITH A VARIETY OF GLOBAL EXAMPLES THAT SHOW HOW A COMBINATION OF STRATEGIES IS NEEDED TO ACHIEVE SIGNIFICANT INCREASES IN PERFORMANCE. A STRONG COVERAGE OF ANALYTIC SKILLS IS ALSO PROVIDED SO THAT STUDENTS CAN GAUGE THE EFFECTIVENESS OF THE TECHNIQUES DESCRIBED IN THE TEXT.
|
ISBN |
9788131789209
|
Author(s) |
CHOPRA, SUNIL, 1960-
,
KALRA, DHARAM VIR
,
MEINDL, PETER, 1970-
|
Credits |
|
Edition |
5TH ED.
|
Year |
2013
|
Publisher |
PEARSON
|
Type |
BOOK
|
Keywords |
LOGISTICS
|
Language |
English |
Collation |
557 P., 26 CM.
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|