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| Category |
CONSUMER BEHAVIOR
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| Abstract |
THE GOAL OF CONSUMER BEHAVIOR: BUILDING MARKETING STRATEGY , TWELFTH EDITION, IS TO PROVIDE STUDENTS WITH A USABLE, STRATEGIC UNDERSTANDING OF CONSUMER BEHAVIOR. WE BELIEVE THAT KNOWLEDGE OF THE FACTORS THAT INFLUENCE CONSUMER BEHAVIOR CAN, WITH PRACTICE , BE USED TO DEVELOP SOUND MARKETING STRATEGY .
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| ISBN |
9780071315128
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| Author(s) |
HAWKINS, DEL I.
,
MOTHERSBAUGH, DAVID L.
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| Credits |
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| Edition |
12TH ED.
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| Year |
2013
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| Publisher |
MCGRAW-HILL INTERNATIONAL EDITION
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| Type |
BOOK
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| Keywords |
CONSUMER BEHAVIOR
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| Language |
English |
| Collation |
772 P., 25 CM.
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