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BUSINESS WITHOUT BORDERS : A STRATEGIC GUIDE TO GLOBAL MARKETING

DONALD A. DEPALMA

2004

BOOK

Category	INTERNATIONAL MARKETING
Abstract	FEATURES EXAMPLES OF GLOBAL INITIATIVES BY WELL-KNOWN COMPANIES SUCH AS AOL, BERTELSMANN, COCA-COLA, AND UNITED AIRLINES. WRITTEN BY TWO LEADING CONSULTANTS WITH AN IN-THE-FIELD PERSPECTIVE. EXPLAINS HOW TO UTILIZE TECHNOLOGY TO GLOBALIZE A BUSINESS.
ISBN	9780976516903
Author(s)	DONALD A. DEPALMA
Credits
Edition	1ST ED.
Year	2004
Publisher	GLOBA VISTA PRESS
Type	BOOK
Keywords	BUSINESS WITHOUT BORDERS
Language	English
Collation	267 P. 22CM.

Copy No	Library	Stack	Shelf	Is Reference	Status	Return Date
1	Limassol	J	3	No	Available

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