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GLOBAL MARKETING: CONTEMPORARY THEORY, PRACTICE, AND CASES

JAFFE, EUGENE D. , ALON, ILAN , PRANGE, CHRISTIANE , VIANELLI, DONATA

2017

BOOK
Category

GLOBAL MARKETING-- PRACTICE AND CASES

GLOBAL MARKETING

Abstract GLOBAL MARKETING PROVIDES STUDENTS WITH A TRULY INTERNATIONAL TREATMENT OF THE KEY PRINCIPLES THAT EVERY MARKETING MANAGER SHOULD GRASP. INTERNATIONAL MARKETS PRESENT DIFFERENT CHALLENGES THAT REQUIRE A MARKETER TO THINK STRATEGICALLY, AND APPLY TOOLS AND TECHNIQUES CREATIVELY IN ORDER TO RESPOND DECISIVELY IN A FIERCELY COMPETITIVE ENVIRONMENT.
ISBN 9781138807884
Author(s) JAFFE, EUGENE D. , ALON, ILAN , PRANGE, CHRISTIANE , VIANELLI, DONATA
Credits
Edition 2ND ED.
Year 2017
Publisher ROUTLEDGE
Type BOOK
Keywords GLOBAL MARKETING--PRACTICE AND CASES GLOBAL MARKETING--THEORY
Language English
Collation XXVI, 699 P, 27 CM.

Availability and Location Reserve

Copy No Library Stack Shelf Is Reference Status Return Date
1 Limassol N 3 Yes Available
1 Nicosia S 5 Yes Available

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