|
Category |
MARKETING
|
Abstract |
THE EAGERLY AWAITED THIRD EDITION OF BRASSINGTON AND PETTITT'S INNOVATIVE AND CREATIVE ESSENTIALS OF MARKETING IS A CONCISE, NO-NONSENSE BOOK, DESIGNED TO CONTAIN ALL THE ESSENTIAL INFORMATION THAT STUDENTS NEED TO UNDERSTAND WHEN TAKING A SHORT INTRODUCTORY COURSE.
|
ISBN |
9780273727644
|
Author(s) |
PETTITT, STEPHEN
,
BRASSINGTON, FRANCES
|
Credits |
|
Edition |
3RD ED.
|
Year |
2013
|
Publisher |
PEARSON
|
Type |
BOOK
|
Keywords |
MARKETING
|
Language |
English |
Collation |
608 P., 25 CM.
|
|