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MARKETING TO THE SOCIAL WEB: HOW TO DIGITAL CUSTOMER COMMUNITIES BUILD YOUR BUSINESS

LARRY WEBER

2007

BOOK

Category	ELECTRONIC MARKETING
Abstract	" WEBER UNDERSTANDS THAT THE WORLD IS GOING DIGITAL AND THAT COMPETITIVE ADVANTAGE WILL ACCRUE TO THOSE WHO UNDERSTAND THE TRANSFORMATION. CEOs SHOULD HEED THIS TRANSFORMATION AND LEARN FROM WEBER'S INSIGHTS HOW TO NAVIGATE THIS NEW LANDSCAPE TO FULLY MAXIMIZE THEIR BUSINESS OPPORTUNITIES."
ISBN	9780470124178
Author(s)	LARRY WEBER
Credits
Edition	QST ED.
Year	2007
Publisher	JOHN WILEY AND SONS, INC
Type	BOOK
Keywords	ELECTRONIC MARKETING
Language	English
Collation	IX,230 P., 24 CM.

Copy No	Library	Stack	Shelf	Is Reference	Status	Return Date
1	Limassol	J	6	No	Available

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