|
Category |
STRATEGIC MANAGEMENT
TOURISM MANAGEMENT
HOSPITALITY INDUSTRY--MANAGEMENT
STRATEGIC PLANNING
|
Abstract |
STRATEGIC MANAGEMENT FOR TRAVEL AND TOURISM IS THE MUST-HAVE TEXT FOR THOSE STUDYING TRAVEL AND TOURISM. IT BRINGS THEORY TO LIFE BY USING INDUSTRY-BASED CASE STUDIES, AND IN DOING SO, "SPEAKS THE LANGUAGE" OF THE TRAVEL AND TOURISM STUDENT. IT IS A WELL-ROUNDED BOOK, IDEAL FOR ALL UNDERGRADUATE AND POSTGRADUATE STUDENTS FOCUSING ON STRATEGY IN TRAVEL AND TOURISM.
|
ISBN |
9780750648547
|
Author(s) |
EVANS, NIGEL, 1955-
,
CAMPBELL, DAVID, 1963-
,
STONEHOUSE, GEORGE
|
Credits |
|
Edition |
1ST ED.
|
Year |
2003
|
Publisher |
ELSEVIER BUTTERWORTH HEINEMANN
|
Type |
BOOK
|
Keywords |
STRATEGIC MANAGEMENT
|
Language |
English |
Collation |
412 P., 20 CM.
|
|