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CONTEMPORARY ADVERTISING

WILLIAM F. ARENS

2006

BOOK
Category

ADVERTISING

Abstract DO YOU WANT TO SEE ADVERTISING FROM THE POINT OF VIEW OF AN ADVERTISING AGENCY? YOU WILL WITH THE TENTH EDITION OF CONTEMPORARY ADVERTISING. BY PRESENTING ADVERTISING FROM THE CREATIVE STAND-POINT, ARENS DRAWS FROM HIS OWN INDUSTRY EXPERIENCE TO LEND LIFE TO THE TEXT'S EXAMPLES. THIS BEST SELLER COMPREHENSIVELY EXAMINES REAL-WORLD EXAMPLES AND EXPLAINS WHAT WORKS AND WHAT DOESN'T WORK IN ADVERTISING.
ISBN 0072964723
Author(s) WILLIAM F. ARENS
Credits
Edition 10TH ED.
Year 2006
Publisher McGRAW-HILL IRWIN
Type BOOK
Keywords ADVERTISING
Language English
Collation 614 P., 30 CM.

Availability and Location Reserve

Copy No Library Stack Shelf Is Reference Status Return Date
2 Limassol H 5 No Available
1 Limassol H 5 No Available

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