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| Category |
MARKETING COMMUNICATION & PR
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| Abstract |
THE PRACTICE OF PUBLIC RELATIONS, 8TH EDITION, EMPHASIZES HOW EVERY ASPECT OF THE FIELD HAS BEEN AFFECTED BY THE GROWTH OF ONLINE COMMUNICATIONS. FROM THE CHAPTER 1 ETHICAL BOX FEATURE ON HOW INTERNET COMMUNICATIONS INFLUENCED THE WAR IN KOSOVO TO THE CHAPTER 20 DISCUSSION OF HOW PUBLIC RELATIONS POSITIONS ARE IN HIGH DEMAND FOR THE FIRST TIME IN HISTORY - THANKS PRINCIPALLY TO THE UNBRIDLED GROWTH OF THE INTERNET - THE CLEAR BIAS OF THIS BOOK IS THE EMERGING CYBERSPACE EMPHASIS OF THE PRACTICE OF PUBLIC RELATIONS.
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| ISBN |
0130276790
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| Author(s) |
SEITEL, FRASER P.
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| Credits |
|
| Edition |
8TH ED.
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| Year |
2001
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| Publisher |
PEARSON PRENTICE HALL
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| Type |
BOOK
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| Keywords |
PUBLIC RELATIONS, MARKETING COMMUNICATION
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| Language |
English |
| Collation |
534 P. : ILL. (SOME COL.), PORTS. (SOME COL.) ; 26 CM.
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