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BRAND PSYCHOLOGY: CONSUMER PERSPECTIONS CORPORATE REPUTATIONS
GABAY, J. JONATHAN
2015
BOOK
| Category |
PSYCHOLOGY
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| Abstract |
WHY DON'T YOU TRUST SOME BRANDS MORE THAN OTHERS? CAN LEADERS ESTABLISH ENDURING BRAND CONFIDENCE DURING A CRISIS? WHAT CAN CULTURAL, POLITICAL, COMMERCIAL AND SOCIAL BRANDS DO TO INSTIL BRAND BELIEF IN AN INCREASINGLY DISTRUSTFUL SOCIETY? IMPORTANT PSYCHOLOGICAL QUESTIONS LIKE THESE AFFECTING EVERY CORNER OF TODAY'S BRANDS ARE ADDRESSED IN BRAND PSYCHOLOGY. A RESOURCE FOR MARKETING, BRANDING AND PR PROFESSIONALS, CORPORATE LEADERS, REPUTATION SPECIALISTS AND GRADUATES IN PSYCHOLOGY AND MARKETING, IT IS METICULOUSLY RESEARCHED AND CLEARLY EXPLAINS THE PSYCHOLOGY BEHIND TODAY'S BRAND COMMERCIAL BELIEFS, CULTURAL VALUES AND CONSUMER NEEDS.
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| ISBN |
9780749471736
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| Author(s) |
GABAY, J. JONATHAN
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| Credits |
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| Edition |
1ST ED.
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| Year |
2015
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| Publisher |
KOGAN
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| Type |
BOOK
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| Keywords |
PSYCHOLOGY
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| Language |
English |
| Collation |
430 P., 25 CM.
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