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MARKETING MANAGEMENT: A STRATEGIC DECISION - MAKING APPROACH

JEAN - CLAUDE LARRECHE , BOYD, HARPER W. , WALKER, ORVILLE C.

2002

BOOK
Category

MARKETING

Abstract MARKETING MANAGEMENT: A STRATEGIC DECISION - MAKING APPROACH
ISBN 0072315237
Author(s) JEAN - CLAUDE LARRECHE , BOYD, HARPER W. , WALKER, ORVILLE C.
Credits
Edition 4TH ED.
Year 2002
Publisher MCGRAW-HILL HIGHER EDUCATION
Type BOOK
Keywords MARKETING
Language English
Collation 594 P., 25 CM.

Availability and Location Reserve

Copy No Library Stack Shelf Is Reference Status Return Date
1 Nicosia D 6 No Available

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