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MARKETING MANAGEMENT: A STRATEGIC DECISION - MAKING APPROACH

BOYD, HARPER W. , MULLINS, JOHN W. (JOHN WALKER) , WALKER, ORVILLE C.

2008

BOOK
Category

MARKETING

MANAGEMENT

Abstract MARKETING MANAGEMENT: A STRATEGIC DECISION - MAKING APPROACH, 6TH EDITION WILL HELP STUDENTS DEVELOP THE FRAMEWORK FOR MAKING INTELLIGENT MARKETING DECISIONS.
ISBN 9780073529820
Author(s) BOYD, HARPER W. , MULLINS, JOHN W. (JOHN WALKER) , WALKER, ORVILLE C.
Credits
Edition 6TH ED.
Year 2008
Publisher MCGRAW-HILL IRWIN
Type BOOK
Keywords MARKETING MANAGEMENT
Language English
Collation 533 P., 25 CM.

Availability and Location Reserve

Copy No Library Stack Shelf Is Reference Status Return Date
1 Nicosia C 1 No Available
3 Limassol I 2 No Available
4 Limassol I 2 No Available
1 Limassol I 2 No Available
2 Limassol I 2 No Available
5 Limassol N 2 Yes Available

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