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MARKETING MANAGEMENT: A STRATEGIC DECISION - MAKING APPROACH

BOYD, HARPER W. , MULLINS, JOHN W. (JOHN WALKER) , WALKER, ORVILLE C.

2008

BOOK

Category	MARKETING MANAGEMENT
Abstract	MARKETING MANAGEMENT: A STRATEGIC DECISION - MAKING APPROACH, 6TH EDITION WILL HELP STUDENTS DEVELOP THE FRAMEWORK FOR MAKING INTELLIGENT MARKETING DECISIONS.
ISBN	9780073529820
Author(s)	BOYD, HARPER W. , MULLINS, JOHN W. (JOHN WALKER) , WALKER, ORVILLE C.
Credits
Edition	6TH ED.
Year	2008
Publisher	MCGRAW-HILL IRWIN
Type	BOOK
Keywords	MARKETING MANAGEMENT
Language	English
Collation	533 P., 25 CM.

Copy No	Library	Stack	Shelf	Is Reference	Status
1	Nicosia	C	1	No	Available
3	Limassol	I	2	No	Available
4	Limassol	I	2	No	Available
1	Limassol	I	2	No	Available
2	Limassol	I	2	No	Available
5	Limassol	N	2	Yes	Available

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