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INTEGRATED RETAIL MARKETING COMMUNICATION
G.P. SUDHAKAR
2013
BOOK
| Category |
MARKETING COMMUNICATION & PR
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| Abstract |
THE BOOK OFFERS A COMPREHENSIVE REVIEW AND ANALYSIS OF VARIOUS FACETS OF RETAIL COMMUNICATIONS, STRATEGY AND APPLICATION. THE AUTHOR, WITH OVER TWO DECADES OF EXPERIENCE IN MARKETING, AND TEACHING COURSES ON RETAILING, PROVIDES A HOLISTIC AND PRACTICAL APPROACH TO THE SUBJECT.
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| ISBN |
9788120346406
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| Author(s) |
G.P. SUDHAKAR
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| Credits |
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| Edition |
1ST ED.
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| Year |
2013
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| Publisher |
PHI LEARNING PRIVATE LIMITED (DELHI)
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| Type |
BOOK
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| Keywords |
MARKETING COMMUNICATION & PR
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| Language |
English |
| Collation |
145 P., 20 CM.
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