New Book Search Details

INTERNATIONAL BUSINESS : THE CHALLENGE OF GLOBAL COMPETITION

MCCULLOCH, WENDELL H. , MINOR, MICHAEL S. , MCNETT, JEANNE M., 1946- , GERINGER, J. MICHAEL (JOHN MICHAEL) , BALL, DONALD A.

2008

BOOK

Category	INTERNATIONAL BUSINESS
Abstract	STUDENTS NEED MORE THAN THEORIES ALONE TO UNDERSTAND ALL THE COMPLEXITIES OF THE INTERNATIONAL BUSINESS WORLD. INTERNATIONAL BUSINESS 11/E IS ORGANIZED INTO FOUR SECTIONS IN ORDER TO MAXIMIZE ITS UTILITY TO INSTRUCTORS AND STUDENTS ALIKE. THE OPENING SECTION DEFINES THE NATURE OF INTERNATIONAL BUSINESS AND THE THREE ENVIRONMENTS IN WHICH IT IS CONDUCTED. SECTION TWO IS DEVOTED TO THE CONTINUING IMPORTANCE OF INTERNATIONAL ORGANIZATIONS AND THE INTERNATIONAL MONETARY SYSTEM AND HOW BOTH AFFECT BUSINESS. SECTION THREE FOCUSES ON THE UNCONTROLLABLE FORCES AT WORK IN ALL BUSINESS ENVIRONMENTS AND DISCUSSES THEIR INEVITABLE IMPACT ON BUSINESS PRACTICE. THE FINAL SECTION OF THIS BOOK IS A DISCUSSION OF HOW MANAGERS DEAL WITH ALL THE FORCES AFFECTING INTERNATIONAL BUSINESS.
ISBN	9780073346885
Author(s)	MCCULLOCH, WENDELL H. , MINOR, MICHAEL S. , MCNETT, JEANNE M., 1946- , GERINGER, J. MICHAEL (JOHN MICHAEL) , BALL, DONALD A.
Credits
Edition	11TH ED.
Year	2008
Publisher	McGRAW-HILL IRWIN
Type	BOOK
Keywords	INTERNATIONAL BUSINESS
Language	English
Collation	623 P., 30 CM.

Copy No	Library	Stack	Shelf	Is Reference	Status
2	Limassol	E	11	No	Available
3	Limassol	E	11	No	Available
1	Limassol	E	11	No	Available

25 Zannettos Str., Ayios Andreas, 1100 Nicosia

+357 22778475

info@cim.ac.cy

7 Stelios Kyriakides Str, 3080 Limassol

+357 25343556

limassol@cim.ac.cy