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MARKETING FOR HOSPITALITY AND TOURISM

BOWEN, JOHN (JOHN T.), 1948- , MAKENS, JAMES C. , KOTLER, PHILIP , BALOGLU, SEYHMUS

c2017

BOOK
Category

HOSPITALITY INDUSTRY--MARKETING

TOURISM--MARKETING

Abstract FOR COURSES IN HOSPITALITY MARKETING, TOURISM MARKETING, RESTAURANT MARKETING, OR HOTEL MARKETING. MARKETING FOR HOSPITALITY AND TOURISM, 7/E IS THE DEFINITIVE SOURCE FOR HOSPITALITY MARKETING. TAKING AN INTEGRATIVE APPROACH, THIS HIGHLY VISUAL, FOUR-COLOR BOOK DISCUSSES HOSPITALITY MARKETING FROM A TEAM PERSPECTIVE, EXAMINING EACH HOSPITALITY DEPARTMENT AND ITS ROLE IN THE MARKETING MECHANISM. THESE BEST-SELLING AUTHORS ARE KNOWN AS LEADING MARKETING EDUCATORS AND THEIR BOOK, A GLOBAL PHENOMENON, IS THE LEADING RESOURCE ON HOSPITALITY AND TOURISM MARKETING. THE SEVENTH EDITION OF THIS POPULAR BOOK INCLUDES NEW AND UPDATED COVERAGE OF SOCIAL MEDIA, DESTINATION TOURISM AND OTHER CURRENT INDUSTRY TRENDS, AUTHENTIC INDUSTRY CASES, AND HANDS-ON APPLICATION ACTIVITIES.
ISBN 9781292156156
Author(s) BOWEN, JOHN (JOHN T.), 1948- , MAKENS, JAMES C. , KOTLER, PHILIP , BALOGLU, SEYHMUS
Credits
Edition 7TH ED.
Year c2017
Publisher PEARSON
Type BOOK
Keywords HOSPITALITY INDUSTRY--MARKETING, TOURISM--MARKETING
Language English
Collation 680 P. ; 28 CM.

Availability and Location Reserve

Copy No Library Stack Shelf Is Reference Status Return Date
2 Limassol F 5 No Available
1 Limassol S 3 Yes Available

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