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Category |
STRATEGIC MANAGEMENT
STRATEGIC PLANNING
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Abstract |
CONTENTS: ESSENCE OF STRATEGY AND STRATEGIC MANAGEMENT -- UNDERSTANDING THE EXTERNAL ENVIRONMENT -- INDUSTRY SECTOR ENVIRONMENTS -- ENTERPRISE STAKEHOLDERS, IDENTITY AND PURPOSE -- ENTERPRISE RESOURCES AND DISTINCTIVE CAPABILITIES -- STRATEGIC DECISION-MAKING -- ENTERPRISE-LEVEL STRATEGY FRAMEWORKS -- SCALE, NON-SCALE AND VERTICAL STRATEGIES -- INNOVATION STRATEGIES -- DIVERSIFICATION STRATEGIES IN THE MULTI-ACTIVITY ENTERPRISE -- ACQUISITION, MERGER AND ALLIANCE STRATEGIES -- MULTINATIONAL AND GLOBAL STRATEGIES -- STRATEGY IMPLEMENTATION AND CHANGE MANAGEMENT.
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ISBN |
9781849201872
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Author(s) |
KOUFOPOULOS, DIMITRIOS N.
,
PITT, MARTYN
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Credits |
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Edition |
1ST ED.
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Year |
2012
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Publisher |
SAGE
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Type |
BOOK
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Keywords |
STRATEGIC MANAGEMENT
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Language |
English |
Collation |
XVIII, 451 P. : ILL. ; 24 CM.
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