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STRATEGIC MARKETING : AN INTRODUCTION
TONY PROCTOR
2008
BOOK
| Category |
STRATEGIC MARKETING
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| Abstract |
FULLY UPDATED AND REVISED TO INCLUDE THE LATEST CASE STUDIES AND EXAMPLES FROM A BROAD RANGE OF INDUSTRY SECTORS, THIS SECOND EDITION OF STRATEGIC MARKETING : AN INTRODUCTION IS A CONCISE, THOROUGH AND ENLIGHTENING TEXTBOOK THAT DEMONSTRATES HOW ORGANIZATIONS CAN COPE WITH A MYRIAD OF DEMANDS BY BETTER UNDERSTANDING THEMSELVES, THEIR PRODUCTS OR SERVICES AND THE WORLD AROUND THEM.
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| ISBN |
9780415458177
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| Author(s) |
TONY PROCTOR
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| Credits |
|
| Edition |
2ND ED.
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| Year |
2008
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| Publisher |
ROUTLEDGE
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| Type |
BOOK
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| Keywords |
STRATEGIC MARKETING
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| Language |
English |
| Collation |
335 P., 20 CM.
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