Search again

Back to search results
image

STRATEGIC MARKETING PROBLEMS: CASES AND COMMENTS

PETERSON, ROBERT A. (ROBERT ALLEN), 1944- , KERIN, ROGER A.

2013

BOOK
Category

MARKETING--DECISION MAKING--CASE STUDIES

MARKETING--MANAGEMENT--CASE STUDIES

Abstract FOR UNDERGRADUATE AND GRADUATE MARKETING STRATEGY COURSES. A COMPREHENSIVE, PRACTICE-DRIVEN APPROACH TO DEVELOPING DECISION-MAKING SKILLS IN MARKETING. DECISION-MAKING IN MARKETING IS FIRST AND FOREMOST, A SKILL. AND SINCE ALL SKILLS ARE LEARNED THROUGH PRACTICE, STRATEGIC MARKETING PROBLEMS: CASES AND COMMENTS BALANCES THE CONCEPTS AND TOOLS USED FOR SOLVING MARKETING PROBLEMS WITH NUMEROUS CASE STUDIES THAT CHALLENGE STUDENTS TO APPLY WHAT THEY’VE LEARNED. THIS EDITION FEATURES A NEW CHAPTER ON CHAPTER ON MARKETING CHANNEL AND SUPPLY CHAIN STRATEGY AND MANAGEMENT AND TEN NEW CASES.
ISBN 9780273768944
Author(s) PETERSON, ROBERT A. (ROBERT ALLEN), 1944- , KERIN, ROGER A.
Credits
Edition 13TH ED.
Year 2013
Publisher PEARSON
Type BOOK
Keywords MARKETING--DECISION MAKING--CASE STUDIES MARKETING--MANAGEMENT--CASE STUDIES
Language English
Collation 743 P. : ILL. (BLACK AND WHITE) ; 28 CM

Availability and Location Reserve

Copy No Library Stack Shelf Is Reference Status Return Date
1 Limassol I 6 No Available
1 Nicosia C 3 No Available

GET IN TOUCH

Nicosia Campus

 address 25 Zannettos Str., Ayios Andreas, 1100 Nicosia

phone +357 22778475

email info@cim.ac.cy

GET IN TOUCH

Limassol Campus

 address 7 Stelios Kyriakides Str, 3080 Limassol

phone +357 25343556

email limassol@cim.ac.cy
CIM-Cyprus Business School 2024. All rights reserved © Copyrights  |  Disclaimer | Terms & Condintions | Privacy Policy 
Designed By:  LightBlack