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| Category |
STRATEGIC MANAGEMENT
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|
| Abstract |
ESSENTIALS OF STRATEGIC MANAGEMENT IS A BRIEF VERSION OF THE AUTHORS' MARKET-LEADING TEXT, STRATEGIC MANAGEMENT: AN INTEGRATED APPROACH, 7/E. THE ESSENTIALS TEXT FOLLOWS THE SAME FRAMEWORK AS THE LARGER BOOK, HELPING STUDENTS TO IDENTIFY AND FOCUS ON CORE CONCEPTS IN THE FIELD IN A MORE CONCISE, STREAMLINED FORMAT. BASED ON REAL-WORLD PRACTICES AND CURRENT THINKING, THE TEXT'S PRESENTATION OF STRATEGIC MANAGEMENT FEATURES AN INCREASED EMPHASIS ON THE "BUSINESS MODEL" CONCEPT AS A WAY OF FRAMING THE ISSUES.
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| ISBN |
9780618605361
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| Author(s) |
JONES, GARETH R.
,
HILL, CHARLES W. L.
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| Credits |
|
| Edition |
1ST ED.
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| Year |
2008
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| Publisher |
HOUGHTON MIFFLIN COMPANY
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| Type |
BOOK
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| Keywords |
STRATEGIC MANAGEMENT
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| Language |
English |
| Collation |
244 P., 30CM
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