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Category |
PUBLIC RELATIONS
|
Abstract |
About the authors -- Introduction: campaigns in the professional public relations context -- Introduction to integrated campaigns -- Strategic communication campaign fundamentals -- Understanding peso -- Research, Part I: Diagnosis & developmental research -- Research, Part II: Goals -- Objectives -- Strategies -- Tactics -- Implementation -- Reporting and evaluation -- Formulating an integrated campaign : case studies -- Appendix -- Glossary -- References -- Index.
|
ISBN |
9781506332512
|
Author(s) |
LUTTRELL, REGINA, 1975-
,
CAPIZZO, LUKE W.
|
Credits |
|
Edition |
1ST
|
Year |
2019
|
Publisher |
SAGE
|
Type |
BOOKS
|
Keywords |
|
Language |
English |
Collation |
xxvii, 276 pages ; 24 cm
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|