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STRATEGIC ELECTRONIC MARKETING: MANAGING E-BUSINESS
B.S.KLEINDL
2001
BOOK
| Category |
STRATEGIC MARKETING
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| Abstract |
STRATEGIC ELECTRONIC MARKETING TAKES A SYSTEMS AND RELATIONSHIPS APPROACH TO EXPLORING E-BUSINESS MARKETING. THIS TEXT ADDRESSES THE BASIC PRINCIPLES THAT UNDERLIE MARKETING AND HOW E-BUSINESS MARKETING TECHNIQUES ARE FUNDAMENTALLY CHANGING THE TRADITIONAL MARKETING PROCESS. USE THIS TEXT TO PREPARE STUDENTS FOR CAREERS IN A RAPIDLY CHANGING ENVIRONMENT OF DOT-COM AND BRICK AND MORTAR STRATEGIES; NON-LINEAR, ONLINE, INTERACTIVE ADVERTISING; NEW PRODUCT DEVELOPMENT AND DISTRIBUTION PROCESSES; AND RELIANCE ON DATABASES. THIS TEXT IS SUITABLE FOR BOTH UNDERGRADUATE AND GRADUATE LEVEL COURSES IN E-COMMERCE.
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| ISBN |
0324013191
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| Author(s) |
B.S.KLEINDL
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| Credits |
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| Edition |
1ST ED.
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| Year |
2001
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| Publisher |
SOUTH-WESTERN COLLEGE PUBLISHING
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| Type |
BOOK
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| Keywords |
STRATEGIC MARKETING
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| Language |
English |
| Collation |
342 P., 15CM
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