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BOOK 4: AN INTRODUCTION TO MARKETING IN BUSINESS
SCHAEFER, ANJA
2006
BOOK
Category |
BUSINESS STUDIES
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Abstract |
THIS BOOK GIVES AN INTRODUCTION TO MARKETING THEORY AND PRACTICE. MARKETING IS A HIGHLY VISIBLE AND IMPORTANT ASPECT OF MODERN BUSINESS , DEALING AS IT DOES WITH ATTRACTING AND KEEPING CUSTOMERS.
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ISBN |
0749213140
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Author(s) |
SCHAEFER, ANJA
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Credits |
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Edition |
1ST ED.
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Year |
2006
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Publisher |
THE ARCHITECTURAL PRESS LTD
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Type |
BOOK
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Keywords |
BUSINESS
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Language |
English |
Collation |
112 P., 25 CM.
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