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| Category |
RETAIL TRADE--MANAGEMENT
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| Abstract |
FOR UNDERGRADUATE AND GRADUATE RETAIL MANAGEMENT COURSES
THE TEXT THAT HELPS STUDENTS THRIVE IN TODAY’S RETAILING INDUSTRY.
WITHOUT A PREDEFINED AND WELL-INTEGRATED STRATEGY, A RETAIL FIRM MAY FLOUNDER AS IT’S ATTEMPTING TO COPE WITH THE CHANGING ENVIRONMENT THAT SURROUNDS IT. BERMAN/EVANS’ READER-FRIENDLY TEXT, RETAIL MANAGEMENT: A STRATEGIC APPROACH, PROVIDES A STRATEGIC, DECISION-MAKING APPROACH THAT ILLUSTRATES HOW RETAILERS PLAN FOR, AND ADAPT TO, TODAY’S CHANGING AND COMPLEX RETAIL ENVIRONMENT.
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| ISBN |
9780273768562
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| Author(s) |
EVANS, JOEL R.
,
BERMAN, BARRY
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| Credits |
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| Edition |
12TH ED.
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| Year |
c2013
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| Publisher |
PEARSON
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| Type |
BOOK
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| Keywords |
RETAIL TRADE--MANAGEMENT
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| Language |
English |
| Collation |
619 P. : COL. ILL. ; 28 CM.
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