THE GOAL IS ABOUT SCIENCE AND EDUCATION. THE GOAL IS THE GRIPPING NOVEL WHICH IS TRANSFORMING MANAGEMENT THINKING THROUGOUT THE WESTER WORLD. THE AUTHOR HAS BEEN DESCRIBED BY FORTUNE AS A 'GURU TO INDUSTRY' AND BY BUSINESSWEEK AS A 'GENIUS'. IT IS A BOOK TO RECOMMEND TO YOUR FRIENDS IN INDUSTRYH - EVEN TO YOUR BOSSES - BUT NOT TO YOUR COMPETITORS .