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MARKETING PLANNING : A WORKBOOK FOR MARKETING MANAGERS

SIMKIN, LYNDON, 1961- , DIBB, SALLY, 1963-

2008

BOOK
Category

MARKETING

Abstract MARKETING PLANNING IS A PROCESS OF ANALYSIS , STRATEGY CREATION AND ACTION AT THE HEART OF ORGANIZATIONAL SURVIVAL AND LONGER- TERM SUCCESS.
ISBN 9781844807826
Author(s) SIMKIN, LYNDON, 1961- , DIBB, SALLY, 1963-
Credits
Edition 1ST ED.
Year 2008
Publisher SOUTH-WESTERN
Type BOOK
Keywords MARKETING
Language English
Collation 227 P., 25 CM.

Availability and Location Reserve

Copy No Library Stack Shelf Is Reference Status Return Date
1 Nicosia P 1 Yes Available
1 Limassol I 2 No Available

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